Est. South Woodford · 16 Electric Parade, George Lane, E18
Family jewellers on George Lane — one-of-a-kind vintage pieces alongside contemporary designs, on-site repairs, and the fairest prices in East London when you sell your gold. As seen on Instagram & TikTok @alxjewellers.
Sell your gold
Get a valuation before you even leave the sofa
Broken chains, single earrings, old sovereigns, unwanted rings — it all has value. Use our online scrap gold calculator for a live estimate, then bring it in or post it to us for a free valuation.
On-site repairs, done by hand, done properly
Our workshop is right here in the store — nothing gets sent away. From ring sizing to complex vintage restorations, see our full list of repair services.
In store
Vintage one-offs, modern designs & bespoke commissions
Our cabinets mix genuinely unique vintage pieces with clean, contemporary gold jewellery — chains, rings, bracelets and earrings you won't see on every high street. And if you can picture it, we can make it: bespoke engagement rings, wedding bands and commissions, designed with you and crafted with care.
New pieces land on our Instagram and TikTok first — follow @alxjewellers to see them before they hit the cabinet.
"Beautiful finish, honest prices, and repairs done like the piece was their own."
— what our customers say on GoogleVisit us
Two minutes from South Woodford station
Find us on Electric Parade, George Lane — the heart of South Woodford's high street, just off the Central line.
- Monday – Saturday10:00 – 17:30
- SundayClosed
Hours can vary on bank holidays — check our Google listing or Instagram for updates.